Since our inception, Gryphon Partners has been totally
focused on assisting clients to invest in growth instead of putting pressure on their cash flow.
An international expansion strategy comprises market entry strategy including crucial choices in regard to primary markets of focus, determination of target customer and channel strategy, resource allocation, product and service value offerings, brand positioning, and creation of an operating model with a focus on sales. A successful market penetration strategy ensures the most suitable and efficient use of corporate resources and helps companies increase their overall success.
Preparing international expansion can be tough for business owners, but getting it right is crucial if the business is to remain successful. It's important to understand the reason for going abroad, simply because the domestic market has little or no growth is a bad reason and result in adding a lot of new costs without delivering new value. Add to this the failure to account for all the costs of operating in the new market, and it can cripple an otherwise successful marketing and sales effort.
Assisting entrepreneurs with international growth means passing on experience and knowledge, while gaining new knowledge and experience ourselves.
With more than 20 years of being an international entrepreneur, and mentored and coached many founders with scaling up internationally, Andre's personal goal is to help entrepreneurs move forward and have them learn faster and assist them with avoiding unnecessary failures and iterations of development. Becoming a PhD candidate at the Vrije Universiteit Amsterdam will allow him to better understand the impact of the entrepreneur and organizational structure on successful scaling businesses.
Originally a dual qualified EU-US corporate lawyer Adriaan has 20+ years trans-Atlantic experience, both based out of the EU and the US.
Now with Gryphon as a strategic adviser, Adriaan is helping both European SMEs and entrepreneurs land and grow their business in the U.S., including corporate and fiscal structure, lead generation, investment decisions, employment, sales and negotiation support. His focus first and foremost is for each client to achieve their acceleration goals in the U.S. market.